ABOUT US

Born from vision, passion, and two decades of expertise, Noty is more than a perfume brand—it’s a movement. Founded by Mr. Inder Purohit and Mr. Vishnu Purohit, the duo behind Aromagic, Noty carries forward a shared dream: to create an Indian brand that speaks to the world. With roots deep in fragrance artistry and a spirit that looks boldly to the future, Noty redefines luxury for a new generation. Every perfume under Noty is crafted with premium packaging, long-lasting compositions, and stories that connect with real emotions. Each scent is not just a fragrance—it’s a chapter of life you can wear, a memory you can relive, an expression you can claim. Aromagic, which embodies timeless classics, Noty is designed for the modern dreamers—GenZ and luxury seekers who value individuality, boldness, and subtle sophistication. At its heart, Noty stands for premium quality, authentic storytelling, and the belief that Indian fragrances can stand shoulder-to-shoulder with the best in the world. From India, for the world—Noty is a celebration of who you are and who you dare to become. "it’s India’s gift to the world"